onedotzero is an international moving image festival, showcasing a variety of work from innovators across the globe. This year’s festival identity was created collaboratively by Wieden+Kennedy & Karsten Schmidt (PostSpectacular). All identity assets were generated using a tailor made design/visualization tool, which has also been adapted to create a large scale (48m wide) interactive installation at BFI Southbank during the London festival. The installation allowed users to submit their own messages and manipulate them through gestural interactions using various features of the new Maemo/Linux based Nokia N900 device. The software client for the phone was developed by Gary Birkett and will be available under GPL (TBC) soon.